Discover our website personalization features
- Product recommendations
- Onsite popovers
- Social proof
- Dynamic content
- Behavioral targeting
- Website Optimization
- And much more
Product recommendations
Display personalized recommendations on your website that help each shopper discover products and content they’ll love while achieving your unique business objectives.
Onsite popovers
Create branded, SEO-friendly onsite popovers that capture email and phone contact data, increase website conversions and combat bounce rates.
Social proof
Give customers the confidence to select the product that is right for them and speed up the purchase decision with on-brand social proof.
Dynamic content
Automatically generate compelling web content that is up-to-date and personalized based on each shopper’s behavior, context and preferences.
Behavioral targeting
Deliver a person-to-person website experience at scale by accessing a wealth of real-time customer data.
Website Optimization
Identify and deploy your best-performing web content quickly for maximum ROI with A/B testing and AI-driven optimization.
…and much more
Personalize the customer experience on your website with geotargeting, customer data management, and search.
Want to see how website personalization can increase your KPIs?
“Before Fresh Relevance, we had one of those homepages that was stuffed with information. But now we can tailorthehomepagetoeachperson. We’re able to listen to website visitors and serve them what they need rather than broadcasting the same content to everyone.”
“Before Fresh Relevance, we had one of those homepages that was stuffed with information. But now we can tailorthehomepagetoeachperson. We’re able to listen to website visitors and serve them what they need rather than broadcasting the same content to everyone.”
Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
Why choose FreshRelevance
Control your website with easy-to-use software
Implement, test and improve personalized elements on your website without relying on your internal IT and development teams, and benefit from drag and drop functionality and our user-friendly Site Editor.
Engage new website visitors
Engage new website visitors and improve click-throughs using contextual data and AI. You can personify the experience of visitors who have not been identified yet, even on the landing page and before they click on anything.
Reduce bounce rates and boost conversions
Present each shopper with a personalized website experience that is tailored to their specific interests and actions. Display personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.
Benefit from SEO-friendly website personalization
Serve personalization either server-side or client-side to balance maximum agility with SEO. Client-side personalization gives you the flexibility to make changes quickly while server-side personalization makes it easy to comply with Google Page Experience.
Future proof your identity strategy
We use a combination of zero-party and first-party data to power personalization, and we never use third-party data, fingerprinting or other techniques designed to subvert privacy protection legislation. So you can reap the benefits of personalization and grow and enrich your customer database compliantly.
Integrate seamlessly with your existing tech stack
Set up the integration with Fresh Relevance and your existing eCommerce platform quickly and easily using a single line of JavaScript. Our personalization platform has pre-built integrations with all leading eCommerce platforms and can be easily added to custom websites.
Resources to getyoustarted
FAQs
Why is website personalization important in eCommerce?
With personalization tactics such as product recommendations and dynamic content, eCommerce businesses can deliver relevant experiences for each shopper based on their purchase and browse data and contextual data such as their location. This helps shoppers find products they desire faster, which drives loyalty and revenue.
What is the biggest advantage of website personalization?
Today’s consumers want a convenient, friction-free experience that is tailored to their needs. The biggest advantage of personalization is that it empowers businesses to deliver the relevant experience consumers crave, which increases loyalty, retention and revenue. In fact, on average our customers increase online revenue by 31% with Fresh Relevance.
How do you implement eCommerce personalization?
The best way to implement personalization is to invest in a dedicated, best-of-breed personalization platform. This requires integration with existing technology, such as your ESP, eCommerce system and customer data platform. Learn more in our Personalization Buyer’s Guide.
How do I personalize my website?
Try personalizing your website using these 7 tactics:
1. Product recommendations – display products that are most relevant to the user.
2. Call-to-action – use different call-to-actions for different shoppers depending on where they are in the customer journey.
3. Images and heros – customize the look and feel of your website based on customer preferences.
4. Popups – trigger personalized popup that help guide shoppers to content they might be interested.
5. Personalized coupons – use coupons to share promotional codes with certain segments of your audience.
6. Social proof – display ratings and reviews alongside personalized product recommendations.
7. Weather modules – display content and recommendations that react to the live weather conditions.
What are the goals of website personalization?
The goals of website personalization are:
1. To decrease bounce rate
2. Increase conversions and therefore revenue
3. Increase average order value
4. Increase customer lifetime value
These are achieved by personalizing website content to the preferences of each individual that visits your site.
What are the types of website personaliztion?
The three types of website personalization are:
1. Dynamic content
2. Product recommendations
3. Overlays
Read our detailed article on the types website personalization to learn how each of these can be further personalized for each visitor, to get the best results.
What is a website personalization strategy?
A website personalization strategy involves creating a well-thought-out plan to tailor content, messages, and offers for users based on their behavior, preferences, and data. The goal is to make their experience more enjoyable, boost engagement, and drive conversions for businesses. The key steps include setting goals, collecting data, creating segments, designing personalized content, and measuring success.