How to Recommend Products that have dropped in Price

Fresh Relevance allows you to recommend products that have dropped in price. Add these recommendations to your website cart page to increase AOV, or Newsletter and other web pages to create a sense of Urgency.

Within a Recommendations SmartBlock, filter the products shown to static (£5 off) or percentage (10% off) price drop.

Alternatively, leverage a new or existing Price Change Segment as a Data Source

In order to take advantage of this tactic, you will need:

The Behavioural Targeting Module – to access Product Change data
Web or Email Personalization Modules – to create the Recommendations
RRP and Current product prices in Fresh Relevance

Please speak to your account manager if you’re interested.

EXAMPLE

eg - price filtered recs_j07u867cj2

Filter Recommendations by Price Change

Step 1 – Create your Recommendation SmartBlock

On the left nav click on Content | SmartBlocks
On the Recommendations tab, Click the Blue Create SmartBlock button
Select a starting template

Step 2 – Configure Recommendations

Configure the SmartBlock Name, tags, campaign tracking and merge parameters on the Properties tab
Configure the look and feel of your Recommendations on the Layout and Ratings tabs
Configure any additional settings on the Options tab
Configure your data sources on the Data Sources tab
Configure any filters on the Filters tab

Step 3 – Add Price Change filter

Go to the Filters tab
Under Product select the Price Change filter, and drag into the filter area
Select either Price Change (e.g. £5) or Price Drop (e.g. 5%)
Select greater or less than as appropraite
Enter the number to evaluate e.g. 5 for £5 or 5%
Set the period of time you’d like to evalutate for the price change.
You will want to ensure this is a long enough period of time to produce enough producs with any other filtering you’ve added

Consider stacking this filter multiple times to be more specific. In the example on the right, we are showing products which have dropped by 15% or more, as long as it’s dropped by at least £10. This excludes products with lower/token discounts for maximum interest.

Step 4 – Test and Deploy

Click Publish and Use to add to a slot, then test and deploy as you would any other content.

Leverage a new or existing Price Change Segment as a Data Source

Step 1 – Create your Price Change Segment

If you already have a Price Change segment, skip this step.

If you need to create a Price Change Segment, follow steps 1, 2, 3 and 5 here

If you instead want to show products that have come back in stock, follow steps 1, 2, 3 and 5 here

Step 2 – Create your Recommendation SmartBlock

On the left nav click on Content | SmartBlocks
On the Recommendations tab, Click the Blue Create SmartBlock button
Select a starting template

Step 3 – Configure Recommendations

Configure the SmartBlock Name, tags, campaign tracking and merge parameters on the Properties tab
Configure the look and feel of your Recommendations on the Layout and Ratings tabs
Configure any additional settings on the Options tab
Configure any filters on the Filters tab

Step 4 – Set data sources

Go to the Data Sources tab
Select the Data Source Price Drop / Stock Change Products (Dynamic)
In the new Using the segment dropdown, select your segment from Step 1

Set fallback data sources as approprirate. You may wish to use this for both Primary and Secondary sources, and apply additional filters to the Primary source for additional personalisation – for example filter to category affinity using the Best Tag Value filter.

Step 5 – Test and Deploy