How to Create a Price Drop Triggered email

Fresh Relevance allows you to send a Triggered email to customers who have browsed or carted a product that has dropped in price.

Use Segment Builder to more specifically target or exclude individual products or ranges, then build out your Trigger email program as per your Cart Abandon Trigger.

In order to take advantage of this tactic, you will need:

The Behavioural Targeting Module – to create a Product Change Segment
The Triggers Module – To send the Triggered email
RRP and Current product prices in Fresh Relevance

Please speak to your account manager if you’re interested.

EXAMPLE

How to Create a Price Drop Segment

Step 1 – Create a product change segment

On the left nav click on Data | Segments
Click the Blue Create Segment button
Select Product Change and then Create Segment button

Step 2 – Configure Segment Rules

Drag a Product Change Rule into the Rule Tree
Click on the Rule and either select Price Change (for specific value changes e.g. £10) or Price Drop (%) (for % drops in price e,g 10%) in the Action dropdown
In the Comparison field select the appropriate type
In the Value field, set your price drop threshold

You can also add additional Product Field and Extra Data Rules here to specifically include or exclude individual products, products by tag, ratings and reviews.

Preview the products that match your Rules using the Preview tab

Step 3 – Segment Options

Click Options
Give your segment a descriptive Name.
Configure How Many Days are Scanned for Product Changes
Set how often your segment should Re-generate

Other options are available on this page for specific configurations, please use as appropriate.

Step 4 – Create Segment Signal

Click on Post-build
At the bottom, select Price Drop in the Generate Price-Drop / Back-in-Stock / Low-stock Signals dropdown field

Step 5 – Generate Segment

Click the Blue Generate Segment button

Note. If you’re not ready to generate your segment you can click Save and come back later