Social proof
Gain customer trust, reduce purchase anxiety and boost sales with FOMO and wisdom of the crowd.
Discover our socialprooffeatures
- Popularity messaging
- Scarcity messaging
- Ratings & reviews
- Live social media
Popularity messaging
Help consumers make a purchase decision by showing if a product is selling fast, using real-time behavioral data of other shoppers.
Incorporate product trends, sales counters, add-to-baskets, and audience volumes, showing how many people have viewed or bought a certain product recently.
Scarcity messaging
Shoppers are most attracted to items that are popular with fellow customers.
Harness FOMO by creating urgency with low-in-stock messages.
Display remaining stock to highlight how scarce a product is to ensure customers don’t miss out.
Ratings & reviews
Over half of consumers (56%) look for star ratings when making a purchase.
Champion authentic peer ratings and reviews to reassure shoppers and give them confidence in completing their order.
They’re pulled in real-time from your product rating provider or in-house solution, ensuring that only recent and positive scores are shown.
Live social media
Recreate the person-to-person experience by showing how your customers use your products and services.
Tap into live streams of high-quality user-generated content (UGC) from Instagram, Pinterest and Twitter to provide the authentic content that today’s consumers crave.
Want to see how personalization can increase your KPIs?
Why choose FreshRelevance
Build customer trust
Use social proof signals such as ratings and reviews and user-generated content to inject a dose of trustworthiness into your offering and reduce purchase anxiety.
“Popularity messaging allows us to back up the fact that Würth sells quality products and helps provide a goodcustomerexperience.“
Reece Smith, UX Supervisor & Online Shop Coordinator, Würth UK
“Popularity messaging allows us to back up the fact that Würth sells quality products and helps provide a goodcustomerexperience.“
Reece Smith, UX Supervisor & Online Shop Coordinator, Würth UK
Speed up decision making
Increase urgency and foster FOMO by displaying when a product is low in stock and how many shoppers are browsing and buying your products.
“In a business where every product is unique and a one-off, it is quite remarkable how popularity messaging helps drivethatsalealittlebitfaster.“
Dean Cracknell, Head of Marketing, GolfClubs4Cash
“In a business where every product is unique and a one-off, it is quite remarkable how popularity messaging helps drivethatsalealittlebitfaster.“
Dean Cracknell, Head of Marketing, GolfClubs4Cash
Full control over look and feel
Customize all aspects of Fresh Relevance social proof widgets: the content that is displayed, the layout and how and when it appears.
“We used to display our Feefo rating on the homepage but it didn’t look right. Now, the stars are shown under each product name and reviewsappearinapopover when customers click on the rating.”
Reece Smith, UX Supervisor & Online Shop Coordinator, Würth UK
“We used to display our Feefo rating on the homepage but it didn’t look right. Now, the stars are shown under each product name and reviewsappearinapopover when customers click on the rating.”
Reece Smith, UX Supervisor & Online Shop Coordinator, Würth UK
Set social proof thresholds
Set a threshold for social proof to be displayed as well as fallback options. For example, only show rating scores of 3+ stars, or set popularity messaging to display how often the product is browsed if the number of products purchased is below your threshold.
“We’ve set the popularity messaging to a minimumthreshold of 10 views as we don’t want to display browsing numbers that are lower than that.”
Charles Kraus, Senior CRM Manager, Buyagift
“We’ve set the popularity messaging to a minimumthreshold of 10 views as we don’t want to display browsing numbers that are lower than that.”
Charles Kraus, Senior CRM Manager, Buyagift
Cross-channel customer experience
Display social proof across email, website and mobile app. Use granular segmentation to serve the most effective social proof content to different customer groups.
“We’ve seen a 13%increaseinsales using Fresh Relevance’s social proof features in our email marketing.”
Charles Kraus, Senior CRM Manager, Buyagift
“We’ve seen a 13%increaseinsales using Fresh Relevance’s social proof features in our email marketing.”
Charles Kraus, Senior CRM Manager, Buyagift
Test and optimize campaigns
Discover which social proof is working best throughout the customer journey, optimize social proof messaging and analyze test results, including data for non-clickable items.
“Auto Optimize is simple to use and has savedusalotoftime.”
Georgia Bell, SEO & Email Executive at Direct365
“Auto Optimize is simple to use and has savedusalotoftime.”
Georgia Bell, SEO & Email Executive at Direct365
