Discover our geotargetingfeatures
- Multiple location data sources
- Location-based dynamic content
- Nearest store
- Flexible geofences
Multiple location data sources
Fresh Relevance offers you various options to target shoppers based on location.
Engage shoppers based on current or preferred location and display content specific to the shopper’s city, county and state or a set geofence.
You can merge in a location from your ESP and CRM or store a value, i.e. an imported known location.
Alternatively, you can use the shopper’s IP address to target their current geolocation.
Location-based dynamic content
Don’t waste precious marketing real estate by displaying a product that’s too far away from the customer.
Filter content and recommendations based on the location and interests of each customer.
The individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.
Nearest store
Nearly half (43%) of shoppers prefer to try products in store before buying online.
Connect clicks with bricks and encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours.
If the nearest store is too far away, you can set a rule to direct the customer to your website instead.
Flexible geofences
We know that a person’s location isn’t always clean cut.
For example, a person’s nearest store might not be the one that’s easiest for them to get to.
That’s why we give you the option to override locations.
You can define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.
Want to see how geotargeting can increase your KPIs?
“If you’re looking for a more personalized approach in how you target customers, definitely consider Fresh Relevance. It doesn’t take long to set up and you can definitely see the results. It’sawinwin!“
“If you’re looking for a more personalized approach in how you target customers, definitely consider Fresh Relevance. It doesn’t take long to set up and you can definitely see the results. It’sawinwin!“
Georgina Harding, CRM Manager at Getting Personal
Why choose FreshRelevance
Personalize based on location and interests
Display content and product recommendations based on the location and interests of the customer, so the individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.
Increase footfall to your physical stores
Encourage shoppers to visit the store closest to them by displaying store details, such as maps and opening hours, on your website and in emails.
Tailor content based on a product’s location
Filter content and recommendations based on the location and interests of each customer.
Flexibly define geofences for stores or airports
Define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.
Provide a seamless cross-channel experience
Leverage location data across your bulk emails, triggered messages, SMS and website to engage shoppers across channels.
Track, test and optimize campaign performance
Split tests make it easy to compare and optimize your geotargeting campaigns for conversions. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.
