Dynamic content

Dynamic banners

One-size-fits-all eCommerce stores and emails are a thing of the past.

Banners with real-time dynamic content allow you to keep shoppers engaged onsite or with your emails by showing each shopper the offer that’s most likely to spark their interest.

Put customers in buying mode by tailoring banners to their preferred categories or brands.

Build trust with new shoppers by personalizing banners based on the individual’s context, such as day parting.

Product recommendations

If you’re showing the same product recommendations to everyone, you risk leaving shoppers frustrated when suggestions don’t meet their needs.

That’s where dynamic product recommendations come in.

Display products precisely matched to recipient preferences and behaviors.

Base them on open-time inventory and pricing data to make sure consumers aren’t left disappointed by an offer that’s expired or is no longer available. Learn more>

Countdown timers

Countdown timers are animated clocks that count down to an important deadline, such as the end of a promotion, to build excitement.

Messaging can be personalized – either based on the event, or for the individual customer.

In bulk and triggered emails, countdown timers can be generated as a GIF at the moment a shopper opens the email.

Coupon code

Dispense individual or multi-use coupons with expiry dates and limits to acquire new customers, reduce cart abandonment, reconnect with lapsed customers and help sell excess stock.

If a customer opens your email after a coupon has expired, they see ‘coupon expired’ text, rather than an out-of-date coupon.

Webcrops

Nothing’s more frustrating than to click on an email, only to find that the offers and products are no longer relevant.

Using web crop technology, you can directly include current banners from your website as open time email content.

The webcrop can be personalized to pull content that an individual has been exposed to onsite, e.g. their wishlist.

Weather-based content

Display dynamic content based on the live weather at the shopper’s geolocation at the moment of engagement to provide them with relevant product recommendations, such as winter boots if it’s snowing.

Or use the weather forecast for their travel destination to help customers book matching ancillary services.