Social proof

Help consumers make a purchase decision by showing if a product is selling fast, using real-time behavioral data of other shoppers. Incorporate product trends, sales counters, add-to-baskets, and audience volumes, showing how many people have viewed or bought a certain product recently.

Shoppers are most attracted to items that are popular with fellow customers. Harness FOMO by creating urgency with low-in-stock messages. Display remaining stock to highlight how scarce a product is to ensure customers don’t miss out.

Over half of consumers (56%) look for star ratings when making a purchase. Champion authentic peer ratings and reviews to reassure shoppers and give them confidence in completing their order. They’re pulled in real-time from your product rating provider or in-house solution, ensuring that only recent and positive scores are shown.

Recreate the person-to-person experience by showing how your customers use your products and services. Tap into live streams of high-quality user-generated content (UGC) from Instagram, Pinterest and Twitter to provide the authentic content that today’s consumers crave.

With Fresh Relevance, you can engage and sell by providing a consistent experience across your emails and online store. Aggregate and display data from your ecommerce platform, inhouse or third-party review platform and social media platforms to give shoppers that validation they need. Deliver social proof messages throughout the customer journey and adapt your messages for each shopper. You can embed our social proof widgets into the homepage, product and category pages, newsletters, triggered emails, etc. to lift engagement and sales.

You can customize all aspects of the social proof widgets: the content that is displayed, the layout and how and when it appears. Set a threshold that must be reached for the widget to be displayed as well as fallback options. For example, you can set the ratings and reviews widget to show only rating scores of three stars and above. Or set popularity messaging to display how often the product is browsed, if the number of products purchased is below your threshold.

Discover which social proof is working best throughout the customer journey. Using A/B/n testing and advanced reporting, you can optimize social proof messaging and analyze test results, including data for non-clickable items. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

Get even smarter in your targeting by selecting product recommendations and content recommendations based on average rating and number of reviews. Increase engagement by displaying how often the suggested item was purchased recently. Learn more >

Increase time spent on site by including the rating stars of carted items in exit intent triggered pop-ups.  Learn more >

Increase click throughs and influence purchasing decisions by including social proof in cart, booking and browse abandonment messages. Learn more >