5 tips for eCommerce marketing in difficult trading conditions
Over the pandemic, eCommerce retailers and brands were presented with an opportunity to convert a larger pool of people into customers and foster loyalty as consumers headed online to do their shopping.
However, with the cost of living crisis and the threat of a recession looming large, eCommerce businesses can’t be complacent and the actions retailers and brands take now will have huge implications for their future.
Maximizing the value from the two most effective marketing touchpoints you own – email and web – provides online businesses with a great opportunity to claim a bigger share of the money that is being spent.
Download this ebook to discover actionable ideas on how to:
- Engage new shoppers
- Grow your email list
- Recover lost sales
- Convert loyal customers
- Protect profit margins
- Test and optimize