Prove your impact and spot opportunities
Attribute every conversion and plan where your next ones will come from with advanced reporting and analytics.
-
Unified journey tracking
Track the entire customer journey across all channels, from first website visit to their most recent in-app purchase.
Campaign optimizationUnlock growth opportunities from one-off and multi-step programs with AI-assisted A/B testing and detailed analytics.
Audience trendsUnlock growth opportunities by analysing segment engagement and revenue by behavior, region, or purchase data.
Ecommerce attributionConnect your favourite ecommerce platform to attribute everything back to sales, whatever the engagement, whatever the channel.
Campaign reporting that shows the full picture
Easily compare and understand how every initiative across email, mobile and web is performing. Go beyond opens and clicks with advanced revenue attribution reports that prove the true value of marketing to your business.
Everything you need to see, all in one place
Account analytics is your one-stop shop to get a comprehensive overview of your campaign performance in Dotdigital. With cross-account functionality, Global Marketing Managers can see which teams and campaigns are performing best. Use these actionable insights to foster cross-team learning and easily track against business and growth objectives.
Easily compare marketing campaign performance and revenue per recipient
The performance comparison view in Dotdigital allows you to compare multiple email campaigns side-by-side. Reports highlight which campaigns performed best, so you don’t have to trawl through the data. Plus, advanced revenue attribution reports show you the amount of revenue generated per campaign, as well as assisted revenue.
Uncover automation program performance
Dotdigital’s Program analytics gives you an in-situ view of all program performance. This allows you to optimize campaigns and highlights high-performing automation programs. A visual representation of key reporting areas allows you to understand even the most complex program’s performance with ease.
Know when to dial up, cut back, and celebrate wins
Dotdigital's advanced revenue attribution for email and SMS recognizes that purchases are often a result of multiple touchpoints. Not just looking at first- and last-touch, our multi-touch attribution model tracks customer activity across a campaign to uncover the total value of your marketing efforts.
Track every conversion wherever it happens
Discover which marketing activities are driving higher ROI with integrations that track your customers from acquisition through to post-purchase. Dotdigital integrates with all leading ecommerce software including Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and Shopware.
