Braze integrates with Fresh Relevance
Braze users choose Fresh Relevance to drive customer engagement through personalized email campaigns.
Why choose FreshRelevance&Braze
Add personalization to your campaigns with ease
Implement, test and improve personalized elements on your website and in emails without relying on your internal IT team.
Increase customer engagement
Present each shopper with a personalized email experience tailored to their interests. Display personalized banners, product recommendations, pop-ups, website navigation and CTAs based on behavioral, transactional and contextual data.
Save time with email automation
Remove the pressure of relying on BAU newsletters to engage customers with emails that trigger automatically. Use advanced behavioral triggers, such as price drop and back in stock alerts, to promote products to those customers who are most likely to buy.
Create data driven campaigns
Unify real-time behavioral and transactional website data with Braze contacts, products and order data. Power personalization with agile data segmentation based on customer activity and automatically sync segments with Braze lists.
Take personalization past email and website
With Fresh Relevance, you can take your personalization beyond just email and website. Customize and coordinate the experience that is presented to each shopper within SMS, app and ads too. Build bespoke omnichannel customer experiences based on personification or identity, behavioral, demographic and geographic criteria, as well as seasons and events.
Benefit from a simple integration process
Quickly and easily implement Fresh Relevance with just a few clicks. Set up is simple and just a matter of entering the ESP account credentials, with no need for time-consuming integration.
Use cases
- Segementation
- Dynamic content
- Product recommendations
- Triggered emails
- Social proof
- Optimization
Segementation
Use segmentation to show shoppers relevant products at the moments they’re most engaged, whether they’re browsers, one-time buyers, or lapsed customers for example.
Dynamic content
Automatically generate compelling web and email imagery that is unique, relevant and up to date the instant a shopper interacts with your marketing content.
Product recommendations
Select from over 20 types of product recommendations and filters to design your own AI-powered recommendations strategy, whilst still benefiting from full merchandising control.
Triggered emails
Recover lost cart abandonment revenue with triggered cart abandonment emails. Set up multi-step programs and advanced behavioral email triggers, including price drop and back in stock alerts.
Social proof
Create FOMO and build trust with social proof features, such as ratings and reviews, product popularity messaging and more.
Optimization
Identify and deploy your best-performing content quickly for maximum ROI with A/B testing and AI-driven optimization.
