Enable powerful data-driven email marketing automation solutions for eCommerce retailers.
Aurea users choose the Fresh Relevance personalization platform to:
- Easily implement highly targeted campaigns.
- Provide your customers with rich, personalized, behavioral content.
- Target content online as well as in emails to specific customers or customer segments.
- Easily personalize the website with a user-friendly WYSIWYG editor.
Provide a customer experience that stands out
By joining up Fresh Relevance and Aurea, you can drive customer loyalty by personalizing campaigns across email and the website.
Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your Aurea emails and website based on these insights.
Puts marketers in the driving seat
You can access and join up customer data, design sophisticated campaigns and make changes to your website content using our intuitive drag & drop editors.
Comprehensive set of cross-channel personalization tools
Features include dynamic content, behavioral targeting, advanced email capture, product recommendations and triggered emails.
Improved website identification rate
Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.
Quick & easy implementation
Thanks to the pre-built integration with Aurea, getting started is just a question of entering your Aurea API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Aurea.
To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.
