Analyze the impact of personalization in Google Universal Analytics and Google Analytics 4
Marketers integrate Fresh Relevance with Google Analytics to:
- Have data all in one place.
- Analyze the impact of personalization campaigns.
- Enhance Google Analytics dashboards.
- Review what shoppers went on to do after seeing personalized content.
Fresh Relevance and Google Analytics
- Send Fresh Relevance data to Google Analytics to enhance your dashboards and review it against other data held by Google Analytics.
- See the next steps taken by customers after interacting with personalized content.
- Analyze the impact of personalization by comparing the segment of those who saw a personalized item against those who didn’t.
- Understand the impact of device type on the success of personalized content.
Comprehensive set of cross-channel personalization tools
Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.
Extensive dashboards
Access granular insights into how each segment is performing. Test and optimize marketing based on customer behavior and ROI.
Improved website identification rate
Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.
