Fresh Relevance Website Recommendations Course

Why use Product Recommendations?

Before we launch into all the wonderful things you can do with Product Recommendations with Fresh Relevance, we’ve popped together a 3 1/2 minute video to explain How and Why you should use them.

Our favorite web Recommendation tactics

Now you know Why and How Product Recommendations can enhance your marketing, take a look at our video highlighting our favorite tactics along with 5 minutes of our most loved real examples.

We also have a blog which lists our favorite tactics for each touchpoint of your website here: Website Recommendation Tactics.

Quick Start Video

Ready to get started? Let’s look at the basics in our 3 minute quick start video.

This video identifies the 3 steps in building basic Product Recommendations, walking you through the basics of building a Recommendations SmartBlock, choosing tactics, tweaking the look and feel and deploying directly on to your website.

Best Practices

Every business is different, so Fresh Relevance provides tonnes of customization options to make your Recommendations the best in the class.

Here’s some things to consider:

What Tactic should you choose?
The tactics to use will vary based on the touchpoint that you want to enhance and your overall business goals and unique. When building recommendations in Fresh Relevance the system will automatically suggest our most used tactics, but you can further refine these if you want to take your recommendations to the next level. Take a look at our blog with every tactic we can think of for each of your website touchpoints.Not sure which ones to try? Why not use our Automatic Optimization tool to let our system test multiple tactics and deploy which works best for your goals
Dynamically personalize to preferences
Fresh Relevance allows you to filter the products that you show dynamically, surfacing the best products for that unique customer, all within 1 piece of content.
Our Best Tag Value filter does just this, allowing you to target a specific category. For fashion that could be showing the relevant line of mens/womens, style or color preferences. For travel it could be destination preferences or departure locations. For publishers this could be content types or even authors.
The Product Tags we pickup will be unique to you, and you can find a list in this handy report.
Harness the power of Social Proof
The wisdom of the crowd is essential to instilling customer confidence in both your products and your brand.
93% of online shoppers check reviews ahead of purchase, so why not surface ratings and reviews in your product recommendations? You can also filter on rating score to only show products that are 4* and above – ensuring you’re getting the best products in front of your customers.Add additional Social Proof layers with dynamic messaging. For example highlighting product popularity and increasing urgency with scarcity messaging (e.g. low in stock).
Target Price points
Like preference personalization, we can filter the products shown in recommendations to display those of relevant price points. Show products within a threshold of their normal browse/purchase behavior (e.g. within 10%), or perhaps show higher priced items to drive your AOV.Our Price Affinity Predictor filter even works for first time visitors and not only aids that conversion but also reduces website bounce rates.
The Power of the Preview
As we’re aiming to show different products to different customers, we want to preview our setup against a few users to check we’re happy with their suggestions – including unidentified visitors. If you do find that you’re short on products in your preview, check that you have fallbacks active and that you’re not filtering out too many products
Pop goes the Recommendation!
Website Recommendations don’t simply have to sit in page, consider using a popover template to trigger on certain actions, such as abandoning your website.Depending on your approach, we support both interruptive and complimentary types of popover. So whether you want to draw attention or give you customer a lighter poke in the right direction, this can be a great way to expose Recommendations without taking up vital page space

Inspiration & Further Reading

Here are some of our most loved blogs to get you thinking about your campaigns

Optimizing your campaigns

Establishing your initial SmartBlock is a great first step, but testing and optimizing your campaigns is the road to maximum success.

Below is our Optimizations course teaching you how to setup and then analyze your tests and our recommended optimizations for testing your Recommendations