Fresh Relevance Testing and Optimization Course

Why Test and Optimize your content?

Why Test and Optimize you content?

In short, Testing and Optimizing your content is the only way to ensure you’re getting most out of your marketing.

In todays fast paced world, with an ever changing marketplace, what worked last year, month, or even day has probably changed. Trying new visuals, tactics and approaches are the only way to keep your content Fresh and ahead of the competition.

The second most important reason is to learn about your customers, what works, what doesn’t, and why might that be? This knowledge can inform and drive future campaign design, resulting in wide reaching incremental revenue.

Fresh Relevance’s Testing and Optimization features leverage AI and advanced testing methods to take the heavy lifting out of this task, ensuring that the most effective content is automatically implemented based on your goals and criteria.

Optimization module features

Whilst you can A/B test all of your content with Fresh Relevance’s Core module, our Optimization module unlocks more advanced optimization techniques, automation and reporting.

Here’s a full list of module features:

Unlimited access to the Optimize Center and optimization creation
Auto-ending A/B tests – taking the hard work out of your testing programs
Auto-Optimize functionality – leverage AI to ensure your content continues to be maximising your goal
Contextual Auto-Optimize functionality – Use AI to optimize over different contexts and customer segments
Google Analytics integration – Allowing you to monitor your optimizations directly in Google Analytics via Events

Optimization methods and which to use

Fresh Relevance offers 3 different Optimization Methods, each with their own advantages. Take a look at this 7 minute video to learn about these and when to use each.

Optimizing Triggered Emails

It’s super easy to test your triggered messages. Take a look at this 6 minute video to see how to do this step-by-step.

Optimizing SmartBlocks

It’s super easy to test your SmartBlock content. Take a look at this 7 minute video to see how to do this step-by-step.

Analyzing your Optimizations

Take a look at how to analyze your optimizations in this 4 1/2 minute video, including the extra metrics available to you via the Optimization module.

Google Analytics Integration

With the Optimization module you have access to our latest Google Analytics integration. In addition to tracking clicks, this integration allows you to send Events into GA when content is shown.

To setup your integration follow the form here: https://admin.freshrelevance.com/settings/google_analytics/

You will also find all the help that you need on this handy help page: https://admin.freshrelevance.com/help/settings/google_analytics/