Training Courses
Fresh Relevance Beginners Course
Fresh Relevance Training Portal
Welcome!
Hello and welcome to our Fresh Relevance Training Portal, home to all the how-to content you need to achieve personalization success.
Your Customer Success team has a range of resources to help you on your personalization journey, whether you’re just getting started or experienced Pro.
Here’s a quick intro to the types of resources we have available:
- Module Training Courses – Video and written content to get you up and running with your modules. These courses cover high level overviews, inspirational examples and training content to ensure you achieve success.
- How-to guides – Step-by-step content that spans Fresh Relevance as a whole
- Tactic Library – Not sure where to get started? Our Tactic Library has a wealth of ideas of how you can use personalization to achieve your business goals, for example increasing Average Order Value, Encouraging loyalty and Automating content.
- Live Training sessions – weekly Fresh Focus training sessions, live with your Customer Success team
Module Training Courses
If you’re looking to learn more about on one of your modules, or if you’re just getting started, check out our courses below.
Training Courses
Fresh Relevance Triggered Messaging Course
Training Courses
Fresh Relevance Website Recommendations Course
Training Courses
Fresh Relevance Email Recommendations Course
Training Courses
Fresh Relevance Behavioral Targeting Course
Training Courses
Fresh Relevance Testing and Optimization Course
Training Courses
Fresh Relevance Data Capture Course
Fresh Relevance Social Proof Course
How-to guides
Take a look at some of our other popular guides:
Triggered Messaging
How to Personalize Triggered Email Subject Lines & pre-headers
How to easily replicate your Cart Abandonment Campaign for Browse Abandonment
Push customers over your free delivery threshold with Cart Abandon email banners
Notify customers about products that have dropped in price
Increase urgency with targeted low stock notification
Back in Stock Messages: A step-by-step guide
Enhance Triggered Emails by surfacing discounts
Email Personalization
Get personal by adding customer names to Banners
How to use Merge Parameters
How to test like a Pro – Email Slot Merge Parameters
How To Add A Smart Banner To Your Email Signature
How to put Pinterest Pins in your Emails
How to Use Weather in your Emails and Web Pages
How to put Instagram Pictures in your Emails
How To Put Social Proof in Web and Emails
How to Put Coupons in your Emails
How to put an Animated Countdown Timer in Your Emails
How to put Custom Real-Time Content in your Emails
How to put Real-Time Product Recommendations in your Emails
How to Change Your Email Content – Even After It’s Sent!
How to put Real-Time Web Content in Your Emails
Web Personalization
Recommend low value product for easy carting
Getting started with Experiences
Cart recommendations that help visitors exceed your free delivery threshold
Dynamic messaging to push customers over your free delivery threshold
Get personal by adding customer names to Banners
Enhance your category pages with personalized content
How to Put Hourly Offers on your Website
Personalize to your PPC traffic based on inbound campaign
Re-engage customers who are leaving the site
How to Capture email address in a Popover & upload to your ESP
How to use Merge Parameters
How to Use Weather in your Emails and Web Pages
How To Put Social Proof in Web and Emails
Optimization
Tactic Library
Perhaps you’d still like some inspiration before you get started?
Our Tactic Library has a range of ideas of how you can use personalization to achieve a variety of your business goals, such as increasing Average Order Value, Encouraging loyalty and Automating content.
Increase Average Order Value (AOV)
Increasing your Average Order Value is a key tactic to increasing your revenue.
Leveraging Recommendations is key, as well as leveraging any free delivery thresholds.
Push customers over your free delivery threshold with Cart Abandon email banners
Cart recommendations that help visitors exceed your free delivery threshold
Dynamic messaging to push customers over your free delivery threshold
Recommend low value product for easy carting
Increase your visitors average price point with Recommendations
Promote products with higher profit margins
Create Urgency
Creating urgency is a great way reduce the time to conversion, getting those important sales over the line.
Automatically highlighting Product price or stock changes are essential tactics.
Automatically recommend relevant recently discounted products
Notify customers about products that have dropped in price
Increase urgency with targeted low stock notification
Generate Loyalty
Nurturing your customers to be loyal and even brand advocates is a great way to maintain your brand presence and market share.
Email site visitors about changes to recently browsed products to create excellent customer experience.
Back in Stock Messages: A step-by-step guide
Notify customers about products that have dropped in price
Get personal by adding customer names to Banners
Promote Sales events & products
Delivering Sales promotion content at the right time in the right place is a winning tactic during your Sales Period.
Do this by increasing awareness of discounts, using automation features to easily manage your campaigns
Automatically recommend relevant recently discounted products
Enhance your category pages with personalized content
Enhance Triggered Emails by surfacing discounts
How to Put Hourly Offers on your Website
Take the stress out of your Christmas content switchover
Reduce Website Bounce Rates
Getting customers to your site is only half the challenge, and personalization is your best friend for decreasing bounce rates and encouraging conversions
Personalize to your PPC traffic based on inbound campaign
Re-engage customers who are leaving the site
Automate your Messaging
Take the heavy lifting out of your Marketing Activities by setting up Rules to automatically switch out your content at your desired date and time.
Live Training sessions
Introducing Fresh Focus, our weekly focus group style training sessions, live with our Customer Success team.
Come along to one of our sessions learn more about the platform and the art of the possible, whilst discussing where personalization can enhance your business’s marketing campaigns. Signup below
Something missing?
Is there something you’d love to achieve, but you just can’t find the content you need?
Do you have a question based on the guides you’ve used?
Please contact [email protected] and we will be in touch