Fresh Relevance Social Proof Course

What Is Social Proof and Why You Should Use It

Social Proof allows you to highlight product scarcity and USPs to your customers, giving them a sense of urgency to convert. This video takes you through exactly what Social Proof is, why you should use it, and the Best Practices for success:

Social Proof Labels: Quick Start Video

Now you know everything there is to know about Social Proof, let’s take a look at building a Social Proof Label.

Social Proof Labels can be used on your Product Details Pages, Product List Pages and in your Email Campaigns to highlight scarcity and USPs, creating urgency and conversions.

Find out how you can setup Social Proof Labels in this video:

Social Proof in Recommendations: Quick Start Video

You can also make the most of Social Proof in your Fresh Relevance Product Recommendations. Social Proof is built into the SmartBlock creation tool, giving you all the configuration options you need for your Recs!

Find out how you can configure Social Proof in Recommendations in this video:

Review SmartBlocks: Quick Start Guide

The Social Proof module also allows you to display reviews of individual products or your services as a whole.

The first step will be to integrate Fresh Relevance with your Reviews provider, you can see the list of providers we integrate with here.

To integrate, select your provider from the dropdown and follow the setup instructions here: https://admin.freshrelevance.com/settings/review_settings1/ checkout our help center for further guidance.

To build your SmartBlock:

On the navigation go to Content | SmartBlocks
Click on the Reviews tab
Click Create SmartBlock
Select the template you would like to use – you can customize this further later to match your branding
You’ve landed on the Layout tab, here you can alter the look and feel using our color pickers, font and text fields. For further styling flexibility you can click Edit at the top to enter the code and add your own styling
On the Properties tab give your content a name and add Campaign Tracking information if you want to track clicks on the content
On the Data Sources tab you can choose to show either Product or Service reviews and dictate the number of reviews you want to display
On the Options tab you can fine tune your SmartBlock such as limiting the length of your reviews and the order that they display in
Finally on the Filtering tab, we can be more specific about what reviews we want to include or exclude. For example, only showing reviews greater than 4 stars, for specific products or even containing certain words
Once your happy with your SmartBlock click Publish and Use and proceed to deploy your content. Skip ahead in this course to review your deployment options and steps to take.

Best Practices

Every business has its specifics, however these are some key things to consider for your Social Proof:

What’s Your Message?

When integrating Social Proof or reviews messaging, ensure that what you’re displaying represents the voices that you’d like your customer to hear. Highlighting the trust of existing customers gives your potential customers a faith in your proposition.

Showcase Popularity

Highlight popular products with badges like “Best Seller”, “Most Reviewed”, or “Hot Pick”. Displaying a product’s popularity instantly elevates its perceived value and may sway potential buyers who are on the fence. Remember, people often lean towards options that many others have validated.

Use Time-Sensitive Indicators

Creating a sense of urgency can be an effective strategy. Incorporate social proof labels such as “Only 5 left in stock”, “Recently purchased by 20 shoppers”, or “15 people are viewing this now”. This not only illustrates the demand for the product but also encourages quicker decision-making.

Highlight Positive Feedback

While it’s important to be transparent with all types of feedback, emphasizing positive testimonials can boost buyer confidence. Consider using our review filtering to highlight keywords that you wish to display to your customers.