Fresh Relevance Behavioral Targeting Course

What is Behavioral Targeting?

At it’s core, our Behavioral Targeting module allows you to segment website visitors based on their behavior. You can then analyze the plethora of data about them and retarget for external campaigns. Segment data can be manually exported or automatically sent to your existing tech stack.

But let’s start at the beginning, what is Behavioral Targeting? Take a look at this 4 minute overview video.

Keen to know more? We have a great Learning pathway that discusses the topic in more depth
If you want to hear more from our customers, take a look at this case study from Look Fabulous Forever.

What Additional Triggered Messages can I send?

In conjunction with our Triggered Email and SMS modules, you can send additional communications to customers who have recently shown interest in products that have changed in price or stock levels:

Price Drop – Notify customers when prices have dropped on products they’ve recently browsed. The price boundaries are completely customizable, for example, only send when prices drop more than 5% and/or more than £10
Back in stock – Boost customer loyalty and return to site rates by contacting customers when products that were out of stock when they browsed them are back in stock.
Low stock – Automatically create urgency when stock levels of a product are running low. By leveraging Product Variants, this can be as granular as the size and color of the item.

Build & export Behavioral segments

Ready to get started in just 6 minutes?

Learn how to build different customer segments based on their onsite behavior, and automatically or manually export these groups for re-targeting.

Importing segments

Through Fresh Relevance you are able to import segments from your external platforms. This could for example be a list of your loyalty scheme members, or a high value segment defined in your ESP.

In order to import segments you will also need access to our Data Import module.

To setup an import segment:

On the left hand navigation click on Data and Segments
In the top left click Create Segment
Click the Import option and then Create Segment
On the Import tab, select the relevant import channel. If you need any assistance setting up an import channel please reach out to [email protected]
Once your channel is selected, additional configuration options may appear based on the selected channel. Please refer to the help text against specific options for any further information.
On the Options tab, give your segment a name and optionally an expiry and deletion. This is particularly handy for repeated imports.
Click Save and then Generate Segment

You can then analyze and target your segments the same way as any behavioral segments you’ve created.

Analyzing your segments

Did you know that you can analyze the behavior of your customer segments directly in Fresh Relevance?

Take a look at this 2 1/2 minute video to get a taste of what analytics are available.

Re-Targeting Segments in Fresh Relevance

Great, you’ve built or imported your segments, and now you want to personalize your campaigns to these groups.

This 3 minute video show you how to re-target your customer Segments in Triggered Messages, on your website or app and in your emails.

Price Drop Campaigns

Leverage price reductions to maximum effect to increase conversions and build loyalty.

Price Drop campaigns allow you to automatically contact customers who have recently browsed a product that has since dropped in price. This crucial email or SMS is considered high value by customers, so the perfect campaign addition.

Did you know that you can also use this segment to also drive Product Recommendations on your website, app and other email campaigns? This is a great tactic for creating a joined up customer experience across your channels.

Take a look at our How-to article and inspirational content below to help you get started.

Notify customers about products that have dropped in price

Blog

The perks of price drop emails

By Daisy GrayCustomer Success, Team Lead

Automatically recommend relevant recently discounted products

You might also want to check out our Triggered Messages Training Course for building more advanced campaigns.

Back in Stock Campaigns

Enhance the customer experience by notifying customers when out of stock products become available again. This is great for creating loyalty and trust with your customers.

Take a look at our How-to article and inspirational content below to help you get started.

Back in Stock Messages: A step-by-step guide

Back in stock emails target customers who browsed an out of stock product

Blog

How to re-engage customers with back in stock emails

By Scott HumphreySolutions Consultant

You might also want to check out our Triggered Messages Training Course for building more advanced campaigns.

Low Stock Campaigns

Create urgency by contacting customers when previously browsed products are getting low in stock. Leveraging FOMO can be a successful strategy in reducing time to purchase as well as moving the last of your stock.

Take a look at our How-to article and inspirational content below to help you get started.