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Everything you need to create and deploy Data Capture forms
Why Use Data Capture?
Data Capture forms are designed to capture your customers information such as their email address and mobile number, or affinities e.g. category of interest. This could be for many different reasons which we cover in this video:
Data Capture: Quick Start Video
Now you know everything about why you should use Data Capture forms, let’s get started with setting them up!
This video goes through building Data Capture forms, and how we can select different forms for different device types, or different customer segments, before we finally deploy the form using our Site Editor:
Testing and Optimizing your forms
Getting a Data Capture form live is a great first step, but testing and optimization helps you take your Data Capture strategy to a whole new level.
You check out our Testing and Optimization course for a great insight into launching tests and analyzing results, as well as our blog for considerations when it comes to optimizing Data Capture Forms.
Best Practices
Every business has its specifics, which is why we offer an array of options for customising your Data Capture forms.
Here are some key aspects to think about:
- Show On Exit Intent
Exit Intent is frequently used in Data Capture to recover an email or mobile number at the last minute when a customer is about to leave your website. This is your chance to show compelling content such as a special offer, discount or exclusive content that makes them want to stay affiliated to your brand by giving their information. Remember, when Exit Intent is used, it’s crucial to use it wisely.
- Use Fixed Delay
Fixed Delay is crucial for Mobile and Tablet, as neither device has a cursor for showing Exit Intent. On desktop too, it can be used to capture the email or mobile of someone that has been browsing for a while. To maximize the number of submissions, it’s vital to find the best timing for each device. This may require testing and adjusting until you find the optimal delay period.
- Provide Incentives
Offering an irresistible incentive for a first order can be a game changer. Most frequently we see a fixed price off a first order (£10 for example), a fixed percentage off a first order (20% for example), entry into a prize draw (Win £500 Of Vouchers for example), or even a free trial of your service. The key is to align the incentive with what is valuable to your target customers and what matches your brand’s offering.
- Simplicity Is Key
Minimizing the number of fields a customer has to fill in is crucial for keeping engagement. A customer wants to be able to fill in a data capture form in seconds. If you ask for too much information, they will likely disengage. Furthermore, the choice of words and language should be simple and straightforward, making the process feel less overwhelming.
- Find The Right Placement
Ensuring Data Capture forms are easily accessible is vital. Hiding forms away in your website will make it harder to get new signups to your mailing list. Consider placing a Data Capture at the footer of your website, as well as in fixed positions across the user journey. However, it’s important that the visibility of the form does not disrupt the overall user experience or make your website appear cluttered. Striking the right balance is key to maximizing your submission rates.
Inspiration & Further Reading
Here are some of our most loved blogs to get you thinking about your campaigns:
