Customer data management
Connect siloed data across your martech stack to create rich customer profiles.
Discover our datafeatures
- Campaign CDP
- Segment builder
- Identity resolution
- Firehose
- Audience analytics
Campaign Customer Data Platform (CDP)
Fresh Relevance provides all the data needed for personalization in one place.
Collect and store real-time customer data from any source to create a unified profile of each shopper and an unprecedented understanding of your customers.
Our decision engine helps you to put those customer insights into action in personalized cross-channel campaigns.
Segment Builder
Quickly access real-time customer data and import segments from your ESP without relying on other teams.
With our Segment Builder, you can generate unique, granular segments based on behavior or stage in the customer lifecycle and purchase funnel.
Use these segments to engage customers with specific content and export them to other platforms, such as your ESP, marketing or CRM database.
Identity resolution
The ability to accurately identify users is fundamental for creating personalized customer experiences.
Identify and engage customers across any device that they use, in line with the latest privacy legislation and changing cookie landscape.
Firehose
The rich data you collect is available as a firehose solution.
Enrich any database or analysis suite with huge amounts of data by exporting a feed of your customers’ behavioral and transactional data to your Email Service Provider (ESP), Customer Data Platform (CDP), data analytics, statistics and single customer views and marketing analytics platform.
Audience analytics
On what day of the week do shoppers usually buy from you? What product categories are they interested in? What brands do they view the most but don’t purchase?
Surface insights about your customers and uncover new opportunities with our audience analytics.
Interactive dashboards provide you with a wealth of high-level and granular metrics of the performance of each segment and ESP generated list, including CLTV, purchase interval, AOV and behavior.
Want to see how personalization can increase your KPIs?
“By working with Fresh Relevance, we are able to build levelsoffunctionality into our eCommerce operations that we simply do not have the time or resource to build ourselves.”
“By working with Fresh Relevance, we are able to build levelsoffunctionality into our eCommerce operations that we simply do not have the time or resource to build ourselves.”
Emma Haskell, Head of Customer Retention at Vision Direct
Why choose FreshRelevance
Collect & unify data from multiple sources
Collect and unify different types of data (order, behavioral, CRM, device, product, and web) from multiple sources across your tech stack, including your ESP, DMP, CRM, POS, APIs, ERP, app, eCommerce platform and ratings and reviews platform.
Surface insights into your customers
Gain a deeper understanding of your customers and uncover new opportunities with our audience analytics. Uncover insights into each of your segments and ESP-generated lists.
Create segments based on behavior & purchases
Easily segment your customer data to target shoppers with personalized experiences across channels. Drill into a wealth of data and build precision segments based on behavior and purchases using our intuitive drag-&-drop Segment Builder.
Import & export data from external sources
Export lists to internal and external systems, such as your marketing database, CRM, ESP, PPC and paid social, to retarget shoppers across channels, and import data to Fresh Relevance from other platforms too.
Identify customers across any device
Identify and engage customers across any device that they use, in line with the latest privacy legislation, including GDPR and CCPA, and the changing cookie landscape.
