Scamp & Dude to tailor the experience for their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Scamp & Dude has selected its versatile personalization platform to power personalized experiences for their customers online.

Scamp & Dude is a British purpose led brand with the power to change the way you feel. By selecting Fresh Relevance to power personalization across their website and email marketing, Scamp & Dude will be providing their customers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including web personalization, behavioral targeting, social proof and optimization.

“We’re delighted to welcome Scamp & Dude to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Scamp & Dude

Jo Tutchener-Sharp launched Scamp & Dude in 2016 after being separated from her children during a lengthy stay in hospital undergoing brain surgery. It was this brush with death, and missing her children, that made Jo determined to give back and create a brand that helps children feel more secure when apart from their loved ones.

Scamp & Dude is much more than just a fashion brand; for each Superhero Sleep Buddy sold, another is donated to a child who has lost a parent or is seriously ill themselves. Likewise, for the Super Scarves (fronted by Billie Piper), for every scarf sold, another is donated to a woman with cancer or a mother of a child with cancer. So far Scamp & Dude has donated over 5000 Superhero Sleep Buddies, 5500 Super Scarves and over 2500 superpower infused sweatshirts.

About Fresh Relevance

Fresh Relevance is a versatile personalization platform that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Hoseasons and Wowcher.