At Fresh Relevance, our clients’ feedback is important to us and plays a vital role in shaping our product roadmap.
Here’s a roundup of the Q2 2023 platform enhancements we designed in response to suggestions from our client base.
1) Add GIF banners to your emails
New feature announcement!
Challenge: Emails are becoming more and more interactive, with animated banner imagery becoming commonplace.
Solution: We’ve added GIF functionality to our Banner SmartBlocks. You can simply upload your GIF and deploy as normal.
So what: To improve your email engagement, consider showing relevant GIF imagery to individuals based on their behavioral preferences.
2) Enhanced social proof messaging
Challenge: By default, our social proof messaging would show user counts in the messaging text, such as ‘29 browsing now’.
Solution: We’ve built the functionality to allow you to turn off that number being displayed and customize the messaging, opening you up to a world of possibility!
So what: Simply define your timeframe, and how many times a product must be purchased to be classified a ‘Best Seller’. Or perhaps use the browse data to show ‘Hot Right Now’ messaging? You can add any messaging you want – the sky’s the limit.
3) Snazzy reporting suite
What’s new: Addition of new metrics ‘revenue per user’, ‘revenue per session’, preview of SmartBlock in reporting.
As a part of our ongoing user interface (UI) overhaul, you might have noticed some snazzy changes in our reporting suite!
The suite pulls all of your Fresh Relevance reporting into one place, giving you access to more data and more ways to report on your content’s performance.
We’ve even added more metrics into the system, most recently including revenue per user and revenue per session.
Take a look at our introductory video for a quick overview.
4) Site Editor
Challenge: Our Site Editor was great for its time, but was beginning to show its age.
Solution: We’ve listened to our clients and built a new Site Editor, which allows you to add content to your website without needing developer input, using a new, intuitive tool with a modern UI.
So what: Keeping your website up-to-date and engaging has never been easier. New features include enhanced device preview, selective publishing tools and a wealth of experience optimization tools.
5) LoyaltyLion
New integration announcement!
Challenge: Loyalty schemes are an essential part of the customer experience, nurturing the relationship between brands and their customers. They can be even more powerful when leveraged in personalized web and email content. Yet, whilst we’ve had custom solutions to importing loyalty data, customers have been limited to clunky import processes.
Solution: We have built a real-time sync for Loyalty Lion customers.
So what: Personalize content, such as banners and product recommendations, build customer segments and even alter the whole website experience based on the customer’s points balance or scheme tier.
Not a Loyalty Lion customer? Reach out to us to speak through the possible solutions available to you.
Final thoughts
Want to see these new features in action and already a customer? Join our weekly live Fresh Focus training sessions. If you’re not a customer yet and you’d like to learn more, book a demo to find out how Fresh Relevance could help you achieve your business goals.
