Fresh Relevance has the unique ability to receive email activity events from the Acoustic marketing cloud to enhance the behavioral information available to clients using both platforms in their marketing stack.
Our integration can now receive and process a huge selection of email-related events from the UBX interface provided by Acoustic. These events can be used in Fresh Relevance to personalize content – either on the web or in emails or in other channels – and to control triggers and other marketing behaviors.
| Event | Description |
| Email Send | an email send. |
| Email Open | an email open. |
| Email Click | an email clickthrough. |
| Click Stream | an email clickstream event. |
| Email Attachment | a recipient has opened an email attachment. |
| Email Block | an email has been blocked. |
| Email Bounce | an email has bounced including the type (soft/hard). |
| Email Conversion | an email conversion. |
| Email Forward | an email has been forwarded. |
| Email Opt-Out | a contact has opted out via an email unsubscribe link. |
| Email Restriction | an email send has been restricted. |
| Email Suppressed | an email send has been suppressed. |
| Email Reply Abuse | an email has been reported for abuse. |
| Email Reply Coa | a contact has changed their email address. |
| Email Reply Other | a generic reply event. |
The comprehensive set of events that are passed from Acoustic into Fresh Relevance put unrivalled control of personalization rules and programs into the marketer’s hands.
