How to add personalization to Shopify

Have you ever browsed an online store that felt like it knew you? Products you actually wanted appeared on the homepage, and recommendations were eerily relevant to your past purchases. That’s the magic of personalization in action. Let’s explore how to add this powerful technique in your Shopify store.

Marketing personalization goes beyond a generic storefront. It uses customer data to dynamically tailor the shopping experience based on individual interests and browsing habits. 

Imagine having a friendly salesperson who greets each customer by name and suggests items based on their past purchases. Personalization replicates that experience online, showcasing relevant products, content, and promotions.

The terms “customization” and “personalization” are often used interchangeably, but they have distinct meanings within Shopify:

Customization

This allows store owners to control the look and feel of their store. Think of it like decorating your shop window. You can choose themes, modify layouts, and add features to create a unique storefront.

Personalization

This goes beyond aesthetics and focuses on tailoring the shopping experience itself. It uses customer data to dynamically adjust product recommendations, content displays, and promotions for each visitor. Imagine having a friendly salesperson who greets each customer by name and suggests items based on their past purchases.

5 reasons why brands should use personalization on Shopify?

Adding personalization to your Shopify store strengthens your ecommerce strategy.

Here’s why:

• Enhanced customer experience: Personalization offers a customized shopping experience, making customers feel appreciated and understood. By showcasing relevant content and products, you elevate their overall experience on your site.
• Boosted conversion rates: When customers encounter products and offers that match their preferences, they are more inclined to make a purchase. Personalization directs shoppers to items that pique their interest, increasing your conversion rates.
• Larger average order value (AOV): Tailored product recommendations can expose customers to items they may not have found otherwise. This can result in bigger basket sizes and higher revenue per transaction.
• Stronger customer loyalty: When shoppers sense that your store recognizes and meets their needs, they are more likely to return. Personalization fosters a connection that can transform one-time buyers into loyal, repeat customers.
• Improved marketing return on investment (ROI): Targeted, personalized marketing initiatives generally produce better outcomes than generic campaigns. By concentrating your efforts on strategies that resonate with individual customers, you can enhance your return on investment.

By following these steps, you can create a highly personalized shopping experience that engages customers, drives conversions, and boosts revenue on your Shopify store.

Fresh Relevance for Shopify

If you’re a Shopify merchant, you can use Fresh Relevance to elevate your online store. By integrating Fresh Relevance, you can: 

• Personalize your website: Easily implement, test, and optimize personalized website elements like banners, product recommendations, and pop-ups. No IT team required.
• Boost conversions: Deliver tailored experiences based on customer behavior, preferences, and purchase history. Reduce bounce rates and drive conversions.
• Automate email marketing: Streamline your email marketing efforts with automated campaigns triggered by specific actions, such as abandoned carts or product views.
• Cross-channel personalization: Extend personalization beyond email and website to SMS, apps, and ads. Create seamless customer journeys across all channels.
• Simplified integration: Quickly and easily integrate Fresh Relevance with Shopify with just a few clicks.

You can find Fresh Relevance on the Shopify App Store to get started with these powerful personalization features.

To personalize your Shopify store using Fresh Relevance, follow these steps:

1. Pick a plan that suits you: Fresh Relevance by Dotdigital offers a flexible, modular pricing structure. Get in touch us to find the plan that suits your needs.
2. Add the script: Luckily for marketers, adding one line of code to your website is as tricky as it gets when it comes to using the platform! Once added, Fresh Relevance will automatically import all product SKU data by reading your website pages.
3. Collect user data: Configure Fresh Relevance to collect customer data, including browsing behavior, purchase history, and preferences. 
4. Implement segmentation: Use customer segmentation to display relevant products to shoppers at key moments, whether they are browsing, making a one-time purchase, or returning after a break.
5. Create dynamic content: Automatically generate engaging content that is unique, relevant, and updated as soon as a shopper interacts with your marketing content.
6. Set up product recommendations: Choose from over 20 types of AI-powered product recommendations and filters to craft your own strategy while keeping full control over merchandising.
7. Configure triggered emails: Recover lost revenue with triggered cart abandonment emails. Set up multi-step programs and advanced behavioral email triggers, including alerts for price drops and items back in stock.
8. Incorporate social proof: Build trust and create a sense of urgency with social proof features, such as ratings and reviews, product popularity messaging, and more.

By following these steps, you can create a highly personalized shopping experience that engages customers, drives conversions, and boosts revenue on your Shopify store.

By incorporating these personalization strategies into your Shopify store, you’ll enhance the shopping experience for your customers, making it more engaging and relevant. Remember, personalization is an ongoing process. Keep experimenting and refining your approach to stay ahead of the curve.

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By Dominic Carelse

Marketing Manager