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Cross-channel personalization
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Fresh Relevance is ISO certified

Yousif Rajah

Information Security & Privacy Director

Blog

May 2024 – Platform enhancements roundup

<img decoding="async" src="<img width="512" height="512" src="https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Steve Shaw headshot" srcset="https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot.jpg 512w, https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot-150x150.jpg 150w" sizes="(max-width: 512px) 100vw, 512px" />

Steve Shaw

CPTO at Dotdigital

Blog

Your guide to AI website personalization

Dom_Carlese_Miappi-

<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

What is a Single Customer View & What are the Steps to Achieve It?

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<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

Business update: Dotdigital and Fresh Relevance

<img decoding="async" src="<img width="512" height="512" src="https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Steve Shaw headshot" srcset="https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot.jpg 512w, https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2024/05/SteveShaw_Headshot-150x150.jpg 150w" sizes="(max-width: 512px) 100vw, 512px" />

Steve Shaw

CPTO at Dotdigital

Blog

Mastering customer journey orchestration: a comprehensive guide

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<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

Coupon marketing 101

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<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

What are the types of website personalization?

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<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

Beyond the sale: Ethical personalization for eCommerce marketers

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<img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async"400" height="400" data-src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="Dom_Carlese_Miappi-" data-srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="<img width="400" height="400" src="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Dom_Carlese_Miappi-" srcset="https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1.jpg 400w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-300x300.jpg 300w, https://www.freshrelevance.com/wp-content/uploads/2022/07/Dom_Carlese_Miappi-2-4155-1647540228-1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" />

Dominic Carelse

Marketing Manager

Blog

What is a conversion? – Guide for eCommerce marketers

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Dominic Carelse

Marketing Manager

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Danielle Beuker

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