Did you know that 72% of people who own voice-activated speakers use these devices as a part of their daily routine? If you’ve got an eCommerce store without voice search, you may be missing out on customers.
But what is eCommerce voice search? And how does it work? Read on to find out.
What is eCommerce voice search?
Ecommerce voice search is as simple as a site search that allows you to search by using your voice. Customers can use it by asking a question, or commanding it to search for a specific product, for example.
If your customers have a mobile phone, your website’s voice search should work for them. After all, what is a mobile phone without a microphone?
How does it work?
Your eCommerce voice search works via an AI transcribing vocal queries into text. The more it is used, the more it will be able to ‘learn’ and understand. It can tell when and where a word starts and ends, and it will search those words and queries for commands. It will then use this data to work out what the customer is looking for, and search for that in your eCommerce store.
Why do I need voice search for my eCommerce store?
There are many reasons why eCommerce voice search may be beneficial for your business. Below are some of those reasons.
It’s more accessible
For those with certain disabilities, having a voice search option can encourage them to shop with you over your competitors. These disabilities can include symptoms like poor motor skills or impaired vision, for example. It may even be someone who can’t find their glasses!
Considering a huge number of people fall into this category, you don’t want to miss out on that revenue.
It’s easier and more efficient
No matter what way you look at it, typing takes more time than speaking. If you’re in a rush to get something, you may not want to spend that extra time typing out what you want to say and correcting typos.
Voice search negates all that. Even if you don’t know exactly what to type in the search bar, speaking out loud into a search can help you pinpoint what it is you want.
It allows for personalized smart shopping
Voice search gathers data, just as site search does.
You can use this data to allow for smart shopping. For example, if you know a certain customer buys a specific product every month, you can let them know there’s a sale soon. By using behavioral data from your eCommerce voice search, you can segment customers and personalize their customer experience.
It’s a growing trend that can help you differentiate
Due to its efficiency and the likes of Alexa and Google Home, voice search has been steadily rising in popularity over the years. Some analysts have even predicted that by implementing eCommerce voice search, your overall company’s revenue could grow by up to 30% over the next few years.
It can improve the overall customer experience
Whilst not much changes in the buying cycle, allowing for the efficiency, ease of use and accessibility of eCommerce voice search on your website can greatly improve your customer experience.
We also know that the customer experience is vital to keep your customers loyal. Over a quarter of customers (28%) would stop shopping with a brand if their website is hard to navigate. By implementing eCommerce voice search, you are simplifying your user experience, avoiding those bounce rates.
How we can help
We offer eCommerce voice search as part of our site search solution, powered by Luigi’s box.
Book a demo to learn more about our site search solution and how it could help your business.
