B2B eCommerce
Provide your customers with the tailored experience they’ve come to expect.
Key features to boost B2BeCommercerevenue
- Triggered emails
- Product recommendations
- Onsite popovers
- Dynamic content
- Customer data management
- Optimization
- and much more
Triggered emails
Send sophisticated automated emails, triggered at the right time. Use behavioral targeting to treat shoppers differently based on their actions and lifecycle stage.
Product recommendations
Help shoppers find the best product and upsell and cross-sell based on your business goals, the shopper’s brand affinities and product differences at the SKU level, even for large product catalogs.
Onsite popovers
Encourage shoppers to subscribe to your emails or to create a trade account with targeted popovers. Onsite overlays and pop-ups can be targeted based on stage in the customer lifecycle, high-intent pages, onsite behavior and more.
Dynamic content
Provide the best customer experience for each shopper across your website, emails, SMS and app. Tactics can be tailored to the shopper’s browse and purchase history, job role, company, sector, whether they have a customer account, and more.
Customer data management
Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles. Put those customer insights to work by creating and optimizing campaigns. Power personalization with agile data segmentation and get deep insights into customer segments with in-platform analytics.
Optimization
Identify and deploy your best-performing content quickly for maximum ROI with auto-ending A/B testing and AI-driven optimization.
… and much more
Personalize every shopper’s experience across channels with social proof, behavioral-targeting, geotargeting, and search.
Want to see how personalization can increase your KPIs?
Trusted by 300+ businesses, including
“The ROI for Fresh Relevance is through the roof, unmeasurable, and our relationship with the supportteam is brilliant. It couldn’tbeanyeasier to work with them.”
“The ROI for Fresh Relevance is through the roof, unmeasurable, and our relationship with the supportteam is brilliant. It couldn’tbeanyeasier to work with them.”
Reece Smith, User Experience Supervisor & Online Shop Coordinator, Würth UK
Why choose FreshRelevance
Use multiple price lists
Display dynamic content, such as product recommendations or banners, with prices that are always up-to-date for each shopper, for example based on their contract, trade discounts or incl./excl. VAT.
“We’re now able to only show products basedonagivencustomer’spricelist, and hide products altogether if the customer is anonymous or doesn’t have a price list associated to them.”
Simon Britten, Head of Digital Marketing at Lockhart Catering
“We’re now able to only show products basedonagivencustomer’spricelist, and hide products altogether if the customer is anonymous or doesn’t have a price list associated to them.”
Simon Britten, Head of Digital Marketing at Lockhart Catering
Improve product discovery
Help shoppers find the best product and upsell and cross-sell based on your business goals, the shopper’s brand affinities and product differences at the SKU level, even for large product catalogs.
“We can rely on our product recommendations to consistentlydriverevenue. The sales team don’t have to upsell as much and explain products.”
Georgia Ball, SEO & Email Executive at Direct 365
“We can rely on our product recommendations to consistentlydriverevenue. The sales team don’t have to upsell as much and explain products.”
Georgia Ball, SEO & Email Executive at Direct 365
Deliver B2C-style personalization
Provide the best customer experience for each shopper across your website, emails, SMS and app. Tactics can be tailored to the shopper’s browse and purchase history, job role, company, sector, whether they have a customer account, are logged in to, or logged out of their account, and more.
“The Fresh Relevance team and its technology is a vitalelement of our marketing and eCommerce team.”
Jonathan Broadhurst, Ecommerce Executive at Cooksongold
“The Fresh Relevance team and its technology is a vitalelement of our marketing and eCommerce team.”
Jonathan Broadhurst, Ecommerce Executive at Cooksongold
Create rich customer profiles
Collect data seamlessly across all digital and offline touchpoints and unify it to create rich customer profiles. Put those customer insights to work by creating and optimizing campaigns. Power personalization with agile data segmentation and get deep insights into customer segments with in-platform analytics.
“Auto Optimize is simple to use and has savedusalotoftime. It ensures we’re getting the results we need.”
Georgia Ball, SEO & Email Executive at Direct 365
“Auto Optimize is simple to use and has savedusalotoftime. It ensures we’re getting the results we need.”
Georgia Ball, SEO & Email Executive at Direct 365
Send relevant and timely automated messages
Deliver highly relevant and personalized emails and SMS at the right time, based on the shopper’s actions and inactions. Options include multi-step shopping recovery messages, ‘request a call-back’ CTAs, back-in-stock alerts, purchase complete emails and more.
“We used to manually import a list of customers to send purchase complete emails. Fresh Relevance has saved us around a day of work per week. We couldn’tbelievehowmucheasier it was.”
Courtney Bray, Marketing Executive at HTS Spares
“We used to manually import a list of customers to send purchase complete emails. Fresh Relevance has saved us around a day of work per week. We couldn’tbelievehowmucheasier it was.”
Courtney Bray, Marketing Executive at HTS Spares
Boost subscription and account creation rates
Encourage shoppers to subscribe to your emails or to create a trade account with targeted popovers. Onsite overlays can be targeted based on stage in the customer lifecycle (e.g. new vs. returning customer), high-intent pages (e.g. checkout page), onsite behavior (e.g. exit intent), etc.
“Fresh Relevance’s data capture popover is all automated and we’ve seen reallygoodresults. It’s provided us with additional people we can market to that we didn’t have the power to before.”
Reece Smith, User Experience Supervisor & Online Shop Coordinator, Würth UK
“Fresh Relevance’s data capture popover is all automated and we’ve seen reallygoodresults. It’s provided us with additional people we can market to that we didn’t have the power to before.”
Reece Smith, User Experience Supervisor & Online Shop Coordinator, Würth UK